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Our StoryHere at Lactalis, we are true to our purpose: we are a family business offering healthy and delicious dairy products that bring people together. And, we just happen to be the worldwide leader in what we do. At the heart of our Australian business we have over 2,200 passionate employees, working closely with our farmers, customers and consumers to produce the finest dairy products in the country. Pillar brands such as Pauls, OAK, Ice Break, Tamar Valley Dairy, Vaalia and President provide Lactalis Australia with a deep national footprint for growth and prosperity.ResponsibilitiesBased out of our Scoresby office with a hybrid working model, you will report to the Marketing Manager – Yoghurts and Desserts. Your responsibilities will include:Develop, communicate and implement the annual brand activation plan and identify and develop strategies to win in the fridge (presence, position and share of shelf).Analyse shopper market trends and recommend new activation opportunities screening them for potential and feasibility.Lead and manage digital executions to win online (presence, position, share of digital shelf). Monitor the results of these campaigns.Develop cross branded consumer promotions.Create a brand experience in store and online for the consumer and shopper that results in our brands standing out, gaining share of shelf and growing market share.Your Passion and ExpertiseYou will be tertiary qualified in Business or Marketing and have 2 to 4 years of experience in brand activation. Experience in digital marketing and retailer online platforms is an advantage.You will be a thought leader in modern and innovative activation strategies with a proven track record of creating, executing campaigns, initiatives and partnerships that increase brand equity, brand consideration and deliver significant ROI.Are you curious by nature, with a passion for creating outstanding customer engagement and experiences, and a brilliant team player?Do you have strong collaboration and influencing skills, and a desire to bring Lactalis Australia’s brands to life across the organisation?The successful applicant will be rewarded with a competitive remuneration, a supportive work environment and great opportunity to further advance their career.If this is you, please submit your application including current resume by selecting 'Apply' and following the prompts.
AUD
Scoresby
3179
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